Born and raised in the housing projects of Birmingham, Alabama, Rob sought to create a brighter future than what awaited many young people in the racially charged streets of his turbulent city. He joined the United States Air Force, where he became a highly-decorated combat veteran who earned a Bachelor’s Degree and graduated with honors from three leadership academies. He traveled the world extensively and held several high-profile positions, including assignments at the Pentagon in Washington, D.C., where he was an integral part of the Air Force Chief of Staff’s elite security detail, and at Special Ops Command, where he served as Superintendent of the Commander’s Protective Services Detachment.
After retiring from the military, Rob moved to the Los Angeles area and transitioned into civilian life. He initially sought to utilize his gift of motivation and use the whole-person approach to enriching the body, mind and soul while working as a private wellness coach. Since the creation of unFIT, Rob now conducts keynote speeches, leads leadership workshops for Fortune 500 companies and coaches prominent executives and VIPs in the corporate, entertainment and sports industries.
@imrobcook www.imrobcook.com unFITwithrobcook Podcast (Coming soon)